How We Can Help
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App Visibility in the Google Play Store
There are key differences between acheiving visibility in the Google Play store, and in the app store, including optimization and insights, search driven discovery, immediate app approval process (Google Play) and Global outreach and growth. Our methodology takes these into account when determining the best strategy for your app.
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User Retention Rates
In order to remain in the top search results of the Google Play store, net installs (or user retention) is vital. The algorithm tracks “net” installs, taking into account uninstalls and will only consider apps that have remained installed on the device. ASO Stealth can ensure that this is the case.
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Loyal User Downloads
Just because someone downloads an app, doesn’t mean they are a loyal user. Loyal users are a core part of any successful app. Loyal users are those users who use the app repeatedly, make in-app purchases, register for updates, frequently download app updates and other actions that tie directly to the ROI of the app.
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Search Term Relevance
Both keywords in the title and in the app description can be used to increase search term relevance, however it must be done in a way that seems natural to ensure you capture the right audience.
App Store Optimization (ASO) matters
especially when launching a successful app, or suite of apps for competitive terms
Services
Increase Net Installs
Google’s ranking algorithm is skewed in favor of apps that show user retention. The more “net” installs, the higher the rank. The Google algorithm tracks uninstalls and takes into account only apps that remain installed. We can help ensure this.
Track User’s Post-Install Events
Studies show that many users who install an app never even use it or abandon it after a single use. We help track the events of each user post install to determine actions that tie back to ROI.
Advanced Search Options
We integrate with Google Play stores search and interaction features to provide advanced results that make it easier for users to search for apps, no matter the rank.
App Visibility
You have to be seen in relevant searches to increase downloads and user interaction, and if you do not have the proper ASO strategy in place, you could be missing several key downloads that will help to achieve visibility in certain searches
Track Performance Variables
We have tools that anonymously track performance variables such as: rank, installs, cost, and traffic source
Download Our FREE E-Guide
There are several key differences between ASO in the Google Play store and the App store that you need to know. Download our free eguide to help get informed!
Our Methodology
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Define relevant keywords
Through rigorous research and testing ASO Stealth will identify the right keywords for your app that will give the results you need.
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Include top keywords in the app title
The keywords with the best results should be placed in the app title – something that is determined during the research phase.
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Include app name and all other keywords multiple times in description
Increasing the number of times a keyword appears in the item description can drastically increase search visibility. It’s important, however that this is done in a natural way.
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Use city and country names if the description of geographies are relevant to your app
If users are looking for an app that works in their specific city, they will often include the city in their search. Optimize your search visibility by including that information in your description
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Test search rank for all keywords
This is carried out in our research phase to determine which keywords are the most competitive.
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Measure and optimize results from search on keywords
Measuring keyword results is vital to analyze the potential success from any keyword. Once this is done keywords can be optimized to give the best results.
Pricing
Plan A
$1,750
(one-time)- Play Store Assessment - current description, keyword, title etc
- Keyword + Search Rank Analysis
- Loyal User Assessment - define loyal users, stats
Plan B
*App Based
contact for pricing- All Features of Plan A
- Location Based App - geographic assessment, language, search
- Weekly KPI Reporting
- Device Optimization - cross device and screen optimization
- User Engagement Monitoring - including data reporting
Plan C
*App Based
contact for pricing- All Features of Plan A & B
- Daily KPI Reporting
- Behavioral Segmentation
- A/B Testing - determining, CTR w/versioning, convert app users to payers
- Initial User Downloads
- Initial User Time in-app data
News
Google Starts Sponsored Search results for the Google Play Store
Google announced back in February that it was looking to start a pilot program to test sponsored search results in the Google Play Store. Sponsored search results are already a major part of Google
The Highest Grossing App of 2014: Clash of Clans
In 2014, the Apple store’s highest grossing app was – by far – Clash of Clans. Business Insider noted, “Top-grossing games are all free downloads that convince people to pay
App Store Optimization: How to get found in the Google Play Store
With hundreds of new apps being added to the Play Store daily, it is more important than ever for user to be able to find your app quickly and efficiently. We have gathered a number of tips to
Get your app to the top with user recommendations
You can use as many white hat ASO methods as you want to make your app more visible and downloaded, but there is no better way than getting user recommendations about it. User recommendations, or
Common App Store Optimization Mistakes
App stores and especially App Store Optimization haven’t been around too long yet, which explains why many marketers still makes frequent mistakes against optimizing their apps in the app store.
Samsung KNOX Enterprise App Store
By introducing the Samsung Knox Marketplace, Samsung has proven to care about the use of Samsung’s mobile device for both personal use and work. The KNOX software, that is especially developed for
Will ASO Take Over SEO?
Before the era of apps and the App Store, there was SEO as we’ve always known it. White hat methods (and sometimes black hat methods) to make sure your company’s webpage shows up at the top in the
EAS: What Is It And Why Should You Have It?
An Enterprise App Store, or simply EAS, is an online app store on which employees can download and install certain apps that are approved by the company. This way, the company can closely supervise
3 Tips For Marketers On How To Optimize Your Mobile Strategy
1. Make your content “mobile-friendly” Make your content, blog, website, submission forms, call-to-actions, emails etc. easy to read on mobile devices. Make sure it’s visually attractive and to
What is App Store Optimization?
App store optimization (ASO) is the process of improving the visibility of a mobile app in an app store (such as Google Play); It is closely related to search engine optimization (SEO), in that, the
Contact Us
Contact us today to hear more about how we help to –
• Improve your app’s visibility from Day 1
• Drive high install volumes
• Acquire loyal users dedicated to your app
• Monetize users and drive revenue
