There are key differences between acheiving visibility in the Google Play store, and in the app store, including optimization and insights, search driven discovery, immediate app approval process (Google Play) and Global outreach and growth. Our methodology takes these into account when determining the best strategy for your app.
In order to remain in the top search results of the Google Play store, net installs (or user retention) is vital. The algorithm tracks “net” installs, taking into account uninstalls and will only consider apps that have remained installed on the device. ASO Stealth can ensure that this is the case.
Just because someone downloads an app, doesn’t mean they are a loyal user. Loyal users are a core part of any successful app. Loyal users are those users who use the app repeatedly, make in-app purchases, register for updates, frequently download app updates and other actions that tie directly to the ROI of the app.
Both keywords in the title and in the app description can be used to increase search term relevance, however it must be done in a way that seems natural to ensure you capture the right audience.
Google’s ranking algorithm is skewed in favor of apps that show user retention. The more “net” installs, the higher the rank. The Google algorithm tracks uninstalls and takes into account only apps that remain installed. We can help ensure this.
Studies show that many users who install an app never even use it or abandon it after a single use. We help track the events of each user post install to determine actions that tie back to ROI.
We integrate with Google Play stores search and interaction features to provide advanced results that make it easier for users to search for apps, no matter the rank.
You have to be seen in relevant searches to increase downloads and user interaction, and if you do not have the proper ASO strategy in place, you could be missing several key downloads that will help to achieve visibility in certain searches
We have tools that anonymously track performance variables such as: rank, installs, cost, and traffic source
There are several key differences between ASO in the Google Play store and the App store that you need to know. Download our free eguide to help get informed!
Through rigorous research and testing ASO Stealth will identify the right keywords for your app that will give the results you need.
The keywords with the best results should be placed in the app title – something that is determined during the research phase.
Increasing the number of times a keyword appears in the item description can drastically increase search visibility. It’s important, however that this is done in a natural way.
If users are looking for an app that works in their specific city, they will often include the city in their search. Optimize your search visibility by including that information in your description
This is carried out in our research phase to determine which keywords are the most competitive.
Measuring keyword results is vital to analyze the potential success from any keyword. Once this is done keywords can be optimized to give the best results.
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Contact us today to hear more about how we help to –
• Improve your app’s visibility from Day 1
• Drive high install volumes
• Acquire loyal users dedicated to your app
• Monetize users and drive revenue