September 2014

With hundreds of new apps being added to the Play Store daily, it is more important than ever for user to be able to find your app quickly and efficiently. We have gathered a number of tips to optimize your Google Play Store app so that it can be found more easily by potential users.

Optimize your app for search results.

It should come as no surprise that Search is one of the most important elements of the Google Play Store. Recent statistics show that search represents 80% of high quality organic downloads. This means that people who are using the apps are organically searching the Play Store for a specific type of app.

The Play Store uses an algorithm that takes into account a variety of things before it gives your app a rank. No one (except the people at Google) knows the exact algorithm and criteria, but people have tried to understand it and come up with a list of items that that influence your search ranking. These items are

  1. Number or ratings your app has received

  2. Overall rating (High or Low)

  3. Total number of downloads

  4. Downloads growth rate over past 30 days

  5. Number of uninstalls by people who downloaded the app

  6. How often people actually use your app (App usage)

Looking at the criteria laid out above, there are several things you can do to improve and influence your search ranking. We have listed the main methodologies below.

  1. Put your main keyword in the title of your app

  2. Get reviews/ratings (good ones)

  3. Use your keywords at least 4-5 times in your app description

  4. Have a demo or video about your app

  5. Make sure your app is well designed and user friendly

  6. Upload your best screenshots

  7. Increase usage frequency among users who have downloaded your app

 

While the methods written will give your app significant advantages in search ranking, it will also depend on what search terms you are competing for. For example, a highly searched term like “alarm clock” will be more difficult to improve ranking significantly than compared to a niche search term like “1920’s photos”.