Google announced back in February that it was looking to start a pilot program to test sponsored search results in the Google Play Store. Sponsored search results are already a major part of Google search results and with over 100 billion searches a month on Google.com, they know a thing or two about implementing the program.
Paid Ads are a great way to promote, improve visibility and discovery of your app. Google has already documented how paid ads can improve content discovery for users in Google search, the same principle should translate well into the realm of the Google Play Store.
While the initial reaction from developers has been mixed, the new paid ads platform could be a good way for premium developers and apps to cut through the noise of some 1.2 million apps currently in the Play Store, in the same way that Google search brings forth relevant content and pushes down spammy or irrelevant content.
The pilot program is only available to select developers at the moment and no one really knows how it will affect app store optimization (ASO) until there is a full rollout. It could end up making ASO easier because of a transparent search volume system similar to Google Adwords.
In 2014, the Apple store’s highest grossing app was – by far – Clash of Clans. Business Insider noted, “Top-grossing games are all free downloads that convince people to pay real money for in-game boosts. On top of the pile is Clash of Clans, which was earning $654,000 a day in February, helping maker Supercell to a $3 billion valuation.” In the iTunes store, all versions of Clash of Clans harbor 1,168,298 ratings by users!
In a close second, Candy Crush is still racking in the cash! Kim Kardashian: Hollywood, Hayday, and Game of War are also in the top grossing apps!
So, want to join in on the fun? Check out Clash of Clans! There is a reason this app is the highest grossing in 2014!
From rage-filled Barbarians with glorious mustaches to pyromaniac wizards, raise your own army and lead your clan to victory! Build your village to fend off raiders, battle against millions of players worldwide, and forge a powerful clan with others to destroy enemy clans.
● Build your village into an unbeatable fortress
● Raise your own army of Barbarians, Archers, Hog Riders, Wizards, Dragons and other mighty fighters
● Battle with players worldwide and take their Trophies
● Join together with other players to form the ultimate Clan
● Fight against rival Clans in epic Clan Wars
● Build 18 unique units with multiple levels of upgrades
● Discover your favorite attacking army from countless combinations of troops, spells, Heroes and Clan reinforcements
● Defend your village with a multitude of Cannons, Towers, Mortars, Bombs, Traps and Walls
● Fight against the Goblin King in a campaign through the realm
With hundreds of new apps being added to the Play Store daily, it is more important than ever for user to be able to find your app quickly and efficiently. We have gathered a number of tips to optimize your Google Play Store app so that it can be found more easily by potential users.
Optimize your app for search results.
It should come as no surprise that Search is one of the most important elements of the Google Play Store. Recent statistics show that search represents 80% of high quality organic downloads. This means that people who are using the apps are organically searching the Play Store for a specific type of app.
The Play Store uses an algorithm that takes into account a variety of things before it gives your app a rank. No one (except the people at Google) knows the exact algorithm and criteria, but people have tried to understand it and come up with a list of items that that influence your search ranking. These items are
Number or ratings your app has received
Overall rating (High or Low)
Total number of downloads
Downloads growth rate over past 30 days
Number of uninstalls by people who downloaded the app
How often people actually use your app (App usage)
Looking at the criteria laid out above, there are several things you can do to improve and influence your search ranking. We have listed the main methodologies below.
Put your main keyword in the title of your app
Get reviews/ratings (good ones)
Use your keywords at least 4-5 times in your app description
Have a demo or video about your app
Make sure your app is well designed and user friendly
Upload your best screenshots
Increase usage frequency among users who have downloaded your app
While the methods written will give your app significant advantages in search ranking, it will also depend on what search terms you are competing for. For example, a highly searched term like “alarm clock” will be more difficult to improve ranking significantly than compared to a niche search term like “1920’s photos”.
App stores and especially App Store Optimization haven’t been around too long yet, which explains why many marketers still makes frequent mistakes against optimizing their apps in the app store. Here are the ones most commonly made and how to avoid them!
1. Inefficient Use of Keywords
Yes, incorporating keywords that are highly searched for is important, but it shouldn’t be your main focus. Instead, take the time to compile a list that has niche and valuable keywords.
After determining the target group of your app, place yourself in their minds and imagine what keywords they would insert when looking for an app like yours. Try to use relevant keywords so people can easily find your app and so that your app can get ranked as high as possible.
2. Leaving out description and screenshots
A good description of your app is crucial to persuade people to download it. Explain what your app does and how the users can benefit by downloading and actually using it. If it has many apps alike in a particular category, explain why your app stands out – what makes it the best one out there?
Although a good description is crucial, it shouldn’t come as a surprise thats screenshots might talk louder that your description does. Insert a few good and clear screenshots where the viewer can see clearly what you app does and how good it actually is. A combination of a good description and great screenshots is what will make people download your app!
3. Having “download” as ultimate goal
A big mistake many app store marketers make, is thinking that you’ve won when a lot of people download your app. Yes, downloading the app is the first step to success but you’re not quite there yet! In order to stand out from all the other apps and to be successful on a long-term, you actually need a useful app that people like to use. An excellent product will lead to many downloads (when good ASO is applied!), not the other way around!
For more information about ASO services, check out our “Services” page on the website.
By introducing the Samsung Knox Marketplace, Samsung has proven to care about the use of Samsung’s mobile device for both personal use and work.
The KNOX software, that is especially developed for Samsung’s mobile devices, offers business apps that can be installed on your personal device while keeping high-risk company information and data completely safe.
This is extremely interesting for large companies, where IT managers can install and buy a considerable amount of preconfigured product bundles at once [via TechCrunch].
Will Samsung beat Blackberry and become the number 1 provider to offer companies mobile business solutions? ASO Stealth says yes!
What are your thoughts? Do you think the Samsung KNOX Marketplace is safe enough for companies to use with a large amount of high-risk data? Let us know!
An Enterprise App Store, or simply EAS, is an online app store on which employees can download and install certain apps that are approved by the company. This way, the company can closely supervise the usage of the application and the licensing and distribution of the apps.
The reason why the surveillance over these enterprise apps and its usage in the office is so important, is because these are not the “ordinary” apps you see in the app store. These apps are important for the company’s productivity. Examples are customer list management apps and purchase order generators.
Now why should companies have these EAS? The biggest advantage is the control that the company will have over marketing, selling and distributing their products/services. All the needed applications can be found in one spot, which will make it easier to detect any problems and fix them quickly. The risk of processes going wrong is hereby reduced.
Here’s an example of an EAS, the Cisco AppHQ: a secure application center that offers private apps for enterprises.