You can use as many white hat ASO methods as you want to make your app more visible and downloaded, but there is no better way than getting user recommendations about it.
User recommendations, or people telling how great your app is, how much they love it and how well it works and highly rating it, is free marketing for your app – and it’s the best kind possible!
Of course, you can’t just create a new app and hope someone gives a recommendation about it and expect it to be the most-downloaded app in the App Store. You will have to put some effort in your ASO, and the user recommendations that you will get are extra bonuses!
People always tend to rely on other people’s opinions and recommendations before purchasing or downloading something. How many times have you downloaded a mobile game just because your friends can’t stop bragging about how awesome it is? And how many times do you check Yelp before dining at a restaurant you’ve never been before?
Definitely keep this in mind when marketing your app. Use a combination of white hat ASO methods and put those valuable user recommendation in the spotlight. We guarantee it’s the best way possible to get your app to the top!
Before the era of apps and the App Store, there was SEO as we’ve always known it. White hat methods (and sometimes black hat methods) to make sure your company’s webpage shows up at the top in the Google Search Ranking to create more visibility and ultimately more conversion, that’s what it was all about.
But things have changed. With more than 25 million apps in the iTunes App Store and with an overall app-usage growth of 115% in 2013, it’s only normal that companies go along with modern times and integrate apps for employees to use in the office [read our previous article about ASO: What is it and why does your company need it]. Now it’s all about ASO – App Store Optimization.
But more interesting are the companies and brands that create their very own app. It’s not uncommon anymore for enterprises (small, medium and large) to create their own company app to be seen as more “professionally” and to get more visibility on the mobile web.
But how do you optimize those apps? By using your SEO knowledge!
Yes, to beat over 600,000 apps in iTunes and over 450,000 in Android’s Play Store, you’ll need skills to do so. If you have been managing your company’s SEO for quite a while now, you will have an advantage of the ones who are new to the game.
Instead of focusing on Google Search Page Results (SEO) you should focus on Apple’s and Android’s App Store Rankings (ASO). And instead of focusing on Google’s Search Algorithms, focus on Apple’s and Android’s ones.
Using the right keywords, meta tags etc. also apply for your ASO. Use the knowledge you have about SEO and translate it into ASO. That’s the key to a successful app!
Need more help with your app visibility and conversion? Check out ASOstealth’s services and contact us for more information
1. Make your content “mobile-friendly”
Make your content, blog, website, submission forms, call-to-actions, emails etc. easy to read on mobile devices. Make sure it’s visually attractive and to optimize the navigation. It’s easier for reader to just scroll down your mobile blog when reading than having to move left and right because the content isn’t adjusted to mobile screens.
2. Give customers the same experience as on a desktop
Most customers prefer visiting a website on a desktop over visiting it on another mobile device. So make sure to have somewhat the same structure, lay-out and navigation. Also, make sure to incorporate a link to visitors can easily switch to a desktop screen if preferred.
3. Video and audio content rather than just text
Mobile users might find it more handy to just watch your video, or listen to your content instead of actually reading it on a small screen (especially smartphones). Try to replace long texts by engaging audio and/or video content, your customers will most likely appreciate it!
App store optimization (ASO) is the process of improving the visibility of a mobile app in an app store (such as Google Play); It is closely related to search engine optimization (SEO), in that, the end product is a high rank in app store’s search results and top charts. Marketers agree that ranking higher in search results and top charts rankings will drive towards more downloads for an app.
When you submit an app to an app store such as Google Play, chances are that your app is not the only one of its kind. There are potentially hundreds of competitors depending on the category that your app falls in. Lets take an alarm clock for example. There are hundreds of alarm clock apps in the Google Play store, if your app is not optimized to come up in the top results, people seldom look beyond the first page to download something as simple as an alarm clock.
Yours might be the best looking and functioning alarm clock out there, but no one will know because your app languishes at the bottom of page 3 in the search results. This directly affects downloads. In the Google Play store, users find apps via a combination of searching and browsing. Ranking in the top results in the Google Play store is critical for organic discovery.
A study determined that 75% of users found apps on Google Play through a search. Data also shows that users who find an app through search are more likely to become long term, loyal app users. This means that they might install future apps that you might provide. These are potential users who will install your next app before you know what your next app is.
To think all this will come around because when they searched for an alarm clock, your app came up first.