You can use as many white hat ASO methods as you want to make your app more visible and downloaded, but there is no better way than getting user recommendations about it.
User recommendations, or people telling how great your app is, how much they love it and how well it works and highly rating it, is free marketing for your app – and it’s the best kind possible!
Of course, you can’t just create a new app and hope someone gives a recommendation about it and expect it to be the most-downloaded app in the App Store. You will have to put some effort in your ASO, and the user recommendations that you will get are extra bonuses!
People always tend to rely on other people’s opinions and recommendations before purchasing or downloading something. How many times have you downloaded a mobile game just because your friends can’t stop bragging about how awesome it is? And how many times do you check Yelp before dining at a restaurant you’ve never been before?
Definitely keep this in mind when marketing your app. Use a combination of white hat ASO methods and put those valuable user recommendation in the spotlight. We guarantee it’s the best way possible to get your app to the top!
App store optimization (ASO) is the process of improving the visibility of a mobile app in an app store (such as Google Play); It is closely related to search engine optimization (SEO), in that, the end product is a high rank in app store’s search results and top charts. Marketers agree that ranking higher in search results and top charts rankings will drive towards more downloads for an app.
When you submit an app to an app store such as Google Play, chances are that your app is not the only one of its kind. There are potentially hundreds of competitors depending on the category that your app falls in. Lets take an alarm clock for example. There are hundreds of alarm clock apps in the Google Play store, if your app is not optimized to come up in the top results, people seldom look beyond the first page to download something as simple as an alarm clock.
Yours might be the best looking and functioning alarm clock out there, but no one will know because your app languishes at the bottom of page 3 in the search results. This directly affects downloads. In the Google Play store, users find apps via a combination of searching and browsing. Ranking in the top results in the Google Play store is critical for organic discovery.
A study determined that 75% of users found apps on Google Play through a search. Data also shows that users who find an app through search are more likely to become long term, loyal app users. This means that they might install future apps that you might provide. These are potential users who will install your next app before you know what your next app is.
To think all this will come around because when they searched for an alarm clock, your app came up first.