You can use as many white hat ASO methods as you want to make your app more visible and downloaded, but there is no better way than getting user recommendations about it.
User recommendations, or people telling how great your app is, how much they love it and how well it works and highly rating it, is free marketing for your app – and it’s the best kind possible!
Of course, you can’t just create a new app and hope someone gives a recommendation about it and expect it to be the most-downloaded app in the App Store. You will have to put some effort in your ASO, and the user recommendations that you will get are extra bonuses!
People always tend to rely on other people’s opinions and recommendations before purchasing or downloading something. How many times have you downloaded a mobile game just because your friends can’t stop bragging about how awesome it is? And how many times do you check Yelp before dining at a restaurant you’ve never been before?
Definitely keep this in mind when marketing your app. Use a combination of white hat ASO methods and put those valuable user recommendation in the spotlight. We guarantee it’s the best way possible to get your app to the top!
App stores and especially App Store Optimization haven’t been around too long yet, which explains why many marketers still makes frequent mistakes against optimizing their apps in the app store. Here are the ones most commonly made and how to avoid them!
1. Inefficient Use of Keywords
Yes, incorporating keywords that are highly searched for is important, but it shouldn’t be your main focus. Instead, take the time to compile a list that has niche and valuable keywords.
After determining the target group of your app, place yourself in their minds and imagine what keywords they would insert when looking for an app like yours. Try to use relevant keywords so people can easily find your app and so that your app can get ranked as high as possible.
2. Leaving out description and screenshots
A good description of your app is crucial to persuade people to download it. Explain what your app does and how the users can benefit by downloading and actually using it. If it has many apps alike in a particular category, explain why your app stands out – what makes it the best one out there?
Although a good description is crucial, it shouldn’t come as a surprise thats screenshots might talk louder that your description does. Insert a few good and clear screenshots where the viewer can see clearly what you app does and how good it actually is. A combination of a good description and great screenshots is what will make people download your app!
3. Having “download” as ultimate goal
A big mistake many app store marketers make, is thinking that you’ve won when a lot of people download your app. Yes, downloading the app is the first step to success but you’re not quite there yet! In order to stand out from all the other apps and to be successful on a long-term, you actually need a useful app that people like to use. An excellent product will lead to many downloads (when good ASO is applied!), not the other way around!
For more information about ASO services, check out our “Services” page on the website.
Before the era of apps and the App Store, there was SEO as we’ve always known it. White hat methods (and sometimes black hat methods) to make sure your company’s webpage shows up at the top in the Google Search Ranking to create more visibility and ultimately more conversion, that’s what it was all about.
But things have changed. With more than 25 million apps in the iTunes App Store and with an overall app-usage growth of 115% in 2013, it’s only normal that companies go along with modern times and integrate apps for employees to use in the office [read our previous article about ASO: What is it and why does your company need it]. Now it’s all about ASO – App Store Optimization.
But more interesting are the companies and brands that create their very own app. It’s not uncommon anymore for enterprises (small, medium and large) to create their own company app to be seen as more “professionally” and to get more visibility on the mobile web.
But how do you optimize those apps? By using your SEO knowledge!
Yes, to beat over 600,000 apps in iTunes and over 450,000 in Android’s Play Store, you’ll need skills to do so. If you have been managing your company’s SEO for quite a while now, you will have an advantage of the ones who are new to the game.
Instead of focusing on Google Search Page Results (SEO) you should focus on Apple’s and Android’s App Store Rankings (ASO). And instead of focusing on Google’s Search Algorithms, focus on Apple’s and Android’s ones.
Using the right keywords, meta tags etc. also apply for your ASO. Use the knowledge you have about SEO and translate it into ASO. That’s the key to a successful app!
Need more help with your app visibility and conversion? Check out ASOstealth’s services and contact us for more information
App store optimization (ASO) is the process of improving the visibility of a mobile app in an app store (such as Google Play); It is closely related to search engine optimization (SEO), in that, the end product is a high rank in app store’s search results and top charts. Marketers agree that ranking higher in search results and top charts rankings will drive towards more downloads for an app.
When you submit an app to an app store such as Google Play, chances are that your app is not the only one of its kind. There are potentially hundreds of competitors depending on the category that your app falls in. Lets take an alarm clock for example. There are hundreds of alarm clock apps in the Google Play store, if your app is not optimized to come up in the top results, people seldom look beyond the first page to download something as simple as an alarm clock.
Yours might be the best looking and functioning alarm clock out there, but no one will know because your app languishes at the bottom of page 3 in the search results. This directly affects downloads. In the Google Play store, users find apps via a combination of searching and browsing. Ranking in the top results in the Google Play store is critical for organic discovery.
A study determined that 75% of users found apps on Google Play through a search. Data also shows that users who find an app through search are more likely to become long term, loyal app users. This means that they might install future apps that you might provide. These are potential users who will install your next app before you know what your next app is.
To think all this will come around because when they searched for an alarm clock, your app came up first.