Tag: b2b marketing

1. Make your content “mobile-friendly”

Make your content, blog, website, submission forms, call-to-actions, emails etc. easy to read on mobile devices. Make sure it’s visually attractive and to optimize the navigation. It’s easier for reader to just scroll down your mobile blog when reading than having to move left and right because the content isn’t adjusted to mobile screens.

2. Give customers the same experience as on a desktop

Most customers prefer visiting a website on a desktop over visiting it on another mobile device. So make sure to have somewhat the same structure, lay-out and navigation. Also, make sure to incorporate a link to visitors can easily switch to a desktop screen if preferred.

3. Video and audio content rather than just text

Mobile users might find it more handy to just watch your video, or listen to your content instead of actually reading it on a small screen (especially smartphones). Try to replace long texts by engaging audio and/or video content, your customers will most likely appreciate it!