1. Make your content “mobile-friendly”
Make your content, blog, website, submission forms, call-to-actions, emails etc. easy to read on mobile devices. Make sure it’s visually attractive and to optimize the navigation. It’s easier for reader to just scroll down your mobile blog when reading than having to move left and right because the content isn’t adjusted to mobile screens.
2. Give customers the same experience as on a desktop
Most customers prefer visiting a website on a desktop over visiting it on another mobile device. So make sure to have somewhat the same structure, lay-out and navigation. Also, make sure to incorporate a link to visitors can easily switch to a desktop screen if preferred.
3. Video and audio content rather than just text
Mobile users might find it more handy to just watch your video, or listen to your content instead of actually reading it on a small screen (especially smartphones). Try to replace long texts by engaging audio and/or video content, your customers will most likely appreciate it!
App store optimization (ASO) is the process of improving the visibility of a mobile app in an app store (such as Google Play); It is closely related to search engine optimization (SEO), in that, the end product is a high rank in app store’s search results and top charts. Marketers agree that ranking higher in search results and top charts rankings will drive towards more downloads for an app.
When you submit an app to an app store such as Google Play, chances are that your app is not the only one of its kind. There are potentially hundreds of competitors depending on the category that your app falls in. Lets take an alarm clock for example. There are hundreds of alarm clock apps in the Google Play store, if your app is not optimized to come up in the top results, people seldom look beyond the first page to download something as simple as an alarm clock.
Yours might be the best looking and functioning alarm clock out there, but no one will know because your app languishes at the bottom of page 3 in the search results. This directly affects downloads. In the Google Play store, users find apps via a combination of searching and browsing. Ranking in the top results in the Google Play store is critical for organic discovery.
A study determined that 75% of users found apps on Google Play through a search. Data also shows that users who find an app through search are more likely to become long term, loyal app users. This means that they might install future apps that you might provide. These are potential users who will install your next app before you know what your next app is.
To think all this will come around because when they searched for an alarm clock, your app came up first.